Browse the new Arket Brussels already | RetailDetail

Arket Brussels opens: discover H&M's latest concept

Arket Brussels opens: discover H&M's latest concept
Foto's RetailDetail

On Friday 15 September, H&M Group’s new store formula opens its doors on the Guldenvlieslaan in Brussels. The press got a sneak preview and discovered a surprising mixture of fashion, interior design and food. 

Functional and sustainable

Arket’s store in Brussels is the first on mainland Europe and only its third in the world, following London and Copenhagen. The brand is focused on timeless, functional and sustainable “basics”, which is clearly visible in the store’s strict and clear store design, all based on Scandinavian minimalism. Quality is key when it comes to materials and shapes: the pricing is therefore also higher than for H&M. 

 

Every item in Arket has a nine-digit code that identifies it and also refers to the division, category and material. This helps customers easily find their favourite items, both online and offline. The goal is to keep these basics in the product range for years to come, even though there will also be seasonal collections. Arket not only sells its own products, but also several well-known brands, like Adidas sneakers.

 

The store does not limit itself to fashion: in between the sweaters and shirts, you will find pepper mills (by Peugeot) and there is an interior design division, filled with trays, glasses and kitchen utensils… More surprising is its toy division. There are also cook books and a limited food range, containing organic and fairtrade olive oil, coffee, tea, balsamic oil… One can even consume things right there, because there is a bar that serves sandwiches, salads, yoghurts, coffee, tea and sodas. 

Photo gallery

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Five years after Rana Plaza disaster: “Governments should demand sustainable production”

24/04/2018

Five years after the Rana Plaza clothing factories in Bangladesh collapsed, several governments have created measures to force manufacturers to have more sustainable production, but the labour conditions have not improved for everyone.

Grupo Cortefiel will continue as Tendam

23/04/2018

Spanish fashion group Grupo Cortefiel is changing its name to Tendam, with the intention of creating a new corporate identity for its five brands: Cortefiel, Women’s Secret, Pedro del Hierro, Fifty Factory and Springfield.

Monki lets 'influencers' earn money

16/04/2018

H&M subsidiary Monki will collaborate with ‘influencers’: the fashion label will launch a global program for social media figures, who can earn money if they sell clothing.

Chinese investment group now owns fashion chain Naf Naf

12/04/2018

French fashion chain Naf Naf, part of the Vivarte group, has a new owner. A chinese group, led by fashion group La Chapelle, paid 52 million euro to acquire it.

French Connection sells Toast to Bestseller group

10/04/2018

British fashion retailer French Connection, known for its FCUK quote, has sold its Toast subsidiary to Danish clothing group Bestseller, which also owns brands like Vero Moda and Jack & Jones.

Adidas focuses entirely on online sales

10/04/2018

Adidas wants to focus more in online sales and that is why it will shut down a large number of stores worldwide.