RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
NewsletterTEST
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Stefan Van Rompaey
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Carrefour and Walmart take blockchain to the next level

icon
Food8 October, 2018

Food retailers are looking to make the food chain more transparent and more efficient using blockchain technology. In Belgium, Carrefour is about to introduce a QR code to pork and poultry this year that shows the product’s entire life span.

 

Stopping food waste

After an 18-month test period, IBM is releasing its blockchain solution Food Trust worldwide. This will improve traceability, transparency and efficiency in the food chain: at this moment, more than three million food products have been sold that are fully traceable through the application, a number that is still growing. Thanks to the global availability, retailers can check the origins of their products in a few seconds rather than a few days.

 

Originally, IBM Food Trust was developed to reduce concerns about food safety and to simplify recalls. Since then, the tool has evolved into a way to optimise the food chain with attention to the origin and freshness of products as well as the reduction of food waste. Blockchain technology allows the various parties involved in the food chain – from suppliers to retailers – to share information on the origins, handling and shipping of food products in a controlled way.

 

Also in Belgium

Carrefour will be among those to use the solution: in Belgium, the retailer had already launched the ‘transparent chicken’ earlier this year, but will extend that to pork by the end of 2018. Consumers can use the QR code on the meat to track the journey that it has gone through to reach their plate. That initiative fits in the launch of the retailer’s Act for Food commitments.

 

The pilot programme that IBM had running with Walmart, will be expanded: the American chain has demanded that a large part of its vegetable suppliers become part of the IBM Food Trust network by September next year at the latest, so as to guarantee field-to-fork traceability.

More about... Food
See more
  • icon
    Food1 April, 2026
    Keurig Dr Pepper completes acquisition of JDE Peet’s and appoints CEO

    Keurig Dr Pepper has acquired 96.22% of the shares in JDE Peet’s following its takeover bid. The next step will be to split the merged company into an American soft drink producer and a global coffee giant, for which a CEO has already been appointed.

  • icon
    Food1 April, 2026
    Plus is focusing on new acquisitions after costly merger years

    The Dutch supermarket chain Plus is looking to grow again through acquisitions, after the integration of Coop weighed heavily on its results for years. According to management, 2025 marked a turning point, although losses are still mounting...

  • icon
    Food1 April, 2026
    Demand for healthy, non-alcoholic beverages gives Spadel a boost

    The Belgian beverage group Spadel, known for brands such as Spa, Bru, and Wattwiller, has had an exceptionally strong year, thanks to consumers who are increasingly choosing healthy and natural beverages.

Most read
  • icon
    General16 March, 2026
    [Opinion] Temu, Shein, AliExpress, and now Joybuy: are we finally waking up in Europe?
  • icon
    General12 March, 2026
    Gino Van Ossel on RetailDetail’s Omnichannel Congress: “E-commerce is not ‘mature’; it remains a battlefield”
  • icon
    Fashion13 March, 2026
    Shein opens office in Barcelona for Spanish marketing
  • icon
    General20 March, 2026
    Why Alibaba is turning to AI as a lifeline
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Genuastraat 1/41
2000 Antwerp
How to reach us:
Directions
© 2026 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT