RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Stefan Van Rompaey
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Carrefour and Walmart take blockchain to the next level

icon
Food8 October, 2018

Food retailers are looking to make the food chain more transparent and more efficient using blockchain technology. In Belgium, Carrefour is about to introduce a QR code to pork and poultry this year that shows the product’s entire life span.

 

Stopping food waste

After an 18-month test period, IBM is releasing its blockchain solution Food Trust worldwide. This will improve traceability, transparency and efficiency in the food chain: at this moment, more than three million food products have been sold that are fully traceable through the application, a number that is still growing. Thanks to the global availability, retailers can check the origins of their products in a few seconds rather than a few days.

Sign up for our newsletter for free

 

Originally, IBM Food Trust was developed to reduce concerns about food safety and to simplify recalls. Since then, the tool has evolved into a way to optimise the food chain with attention to the origin and freshness of products as well as the reduction of food waste. Blockchain technology allows the various parties involved in the food chain – from suppliers to retailers – to share information on the origins, handling and shipping of food products in a controlled way.

 

Also in Belgium

Carrefour will be among those to use the solution: in Belgium, the retailer had already launched the ‘transparent chicken’ earlier this year, but will extend that to pork by the end of 2018. Consumers can use the QR code on the meat to track the journey that it has gone through to reach their plate. That initiative fits in the launch of the retailer’s Act for Food commitments.

 

The pilot programme that IBM had running with Walmart, will be expanded: the American chain has demanded that a large part of its vegetable suppliers become part of the IBM Food Trust network by September next year at the latest, so as to guarantee field-to-fork traceability.

More about... Food
See more
  • icon
    Food19 May, 2026
    Oil & Vinegar relaunches under new ownership duo

    Oil & Vinegar is set for a fresh start following the bankruptcy of its parent company, Assisi. The culinary retail chain is relaunching under the leadership of Voets Specialiteiten from the Netherlands and the Belgian firm Triple Invest.

  • icon
    Food18 May, 2026
    Carrefour is targeting the growing senior market

    Carrefour is launching a new concept in its neighborhood stores aimed at older consumers. Under the name Carrefour des Générations, the French retailer aims to strengthen its connection with seniors through tailored products, additional services, and more personalized assistance in-store.

  • icon
    Food18 May, 2026
    Is Magnum already about to disappear from the stock market?

    Less than six months after the spin-off from Unilever, rumors are already circulating about a potential takeover bid for The Magnum Ice Cream Company. Investment firms Blackstone and Clayton, Dubilier & Rice (CD&R) are reportedly exploring a bid for the ice cream manufacturer.

Events
  • 24
    Sep
    RETAIL MARKETING DAY
Most read
  • icon
    Fashion27 April, 2026
    Zalando to end its Connected Retail program
  • icon
    Fashion19 May, 2026
    Zalando signs five-year partnership with Belgian football association
  • icon
    Fashion12 May, 2026
    Strike at Nike’s European distribution center in protest against the restructuring plan
  • icon
    Fashion6 May, 2026
    Zalando is leveraging AI and its integration of About You
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT