Topshop is making a comeback in Belgium through Colruyt Group‘s fashion chain ZEB, which will start selling the British fashion brand’s collection in nineteen stores on 28 August.
“A match made in heaven”
Last spring, Topshop’s co-owner Asos announced that Topshop would be available again in physical stores in 2025 – the brand had already been available online for some time through its co-owner. It is now revealed that the British brand will partner with ZEB to bring its collections to Belgian store shelves: starting 28 August, the brand will be available in nineteen physical stores and ZEB’s webshop. The collection will be released in various drops throughout the season, so customers can always discover something new.
“Belgium is an important step in our international expansion”, Topshop’s International Sales Manager Per Pedersen pointed out. “We are convinced that the partnership with ZEB is a bull’s-eye. It will bring Topshop’s unique energy and trend-forward designs to a completely new audience.”
ZEB Marketing Director Erika Mees responds enthusiastically too: “Topshop is a brand that perfectly matches ZEB’s brand identity. It’s a match made in heaven. We are incredibly proud to be the exclusive retail partner for the Belgian market and are convinced that this will be a great success.”
Campaign with Cara Delevingne
Earlier this year, it was announced that Cara Delevingne will be the face of Topshop’s autumn campaign, the first since the label’s global relaunch. Delevingne also modelled for the brand in 2014.
Topshop was founded in 1964 and had its peak in the early 2000s, when high-end fashion truly became accessible to the masses. Its flagship store on Oxford Street became a site of pilgrimage for fashion lovers. After a tough time, the British cult brand is now back in Belgium.
