RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Half of all fruit and vegetables goes to waste

icon
Fashion8 October, 2012

Only 54% eventually consumed

The losses appear to happen in every phase of the chain: from the
production to the consumer at home. The United Nations’ Food and
Agriculture Organisation (FAO) estimates that the biggest loss (20%)
occurs in the production phase. Causes are manifold: predators and insects, damage inflicted during
harvesting and the process of sorting out in accordance with the
customers’ quality standards (supermarkets and manufacturers), but also
the failure to balance supply and demand, causing quite a lot of
vegetables and fruit to be left behind in the fields unharvested.

 

Another 5.5% gets lost during post-harvest handling and processing,
while about 7.5% is wasted in the distribution phase. Consumers are
responsible for 13% of the loss, either because we dispose of good food
or we keep it too long
or at the wrong temperature. In the end, only 54%
of all fruit and vegetables is consumed.

 

Minimize loss, raise awareness and recycle

As part of the European research project “Veg-i-Trade”, scientists of
the universities of Ghent and Wageningen are trying to find ways to
minimize the loss
in the vegetable and fruit chain. Among their tools
are statistical models that will enable us to predict decay. “These
models can be used by food manufacturers, carriers and supermarkets to
improve planning and logistics”, says Mieke Uyttendaele, project
coordinator.

 

Consumers should also change their habits: on a website dedicated to
food, people are encouraged to eat more seasonal products, stop
disposing of leftovers and use them in soup or jam, hold a “weekly
leftover hotchpotch day” and, last but not least, stop buying more than
they need or are able to consume
.

More about... Fashion
See more
  • icon
    Fashion12 December, 2025
    Lululemon dismisses CEO Calvin McDonald

    Canadian sportswear chain Lululemon has dismissed its CEO Calvin McDonald, effective 31 January 2026. The search for a successor has begun, with CFO Meghan Frank and CCO André Maestrini taking over as co-CEO in the meantime.

  • icon
    Fashion11 December, 2025
    Research says recycled polyester is more polluting than virgin polyester

    A new study undermines the sustainability reputation of recycled polyester (rPET), a material that the fashion industry has positioned as an ecological alternative for years. During washing, rPET emits significantly more microplastics than new polyester.

  • icon
    Fashion9 December, 2025
    Eight European countries demand measures against ultra-fast fashion platforms

    Eight European countries, led by France, are calling on the European Commission and member states to take stronger action against fast-fashion platforms from third countries, such as Shein, Temu, and Alibaba.

Most read
  • icon
    Fashion3 December, 2025
    Inditex appoints former Italian Prime Minister Enrico Letta as Chairman of its International Advisory Board
  • icon
    Fashion3 December, 2025
    Inditex shows that consumers are regaining their enthusiasm
  • icon
    Beauty/Care8 December, 2025
    L’Oréal injects billions into aesthetic injectables
  • icon
    General26 November, 2025
    Four retail leaders in conversation: the most memorable quotes from the RetailDetail Night
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT