Double-digit growth for Hoka and Ugg

Deckers Brands, owner of shoe brands such as Hoka and Ugg, has managed to raise its sales by 16.9 % to 964.5 million dollars (820 million euros) in the first quarter. This was driven by an international growth of almost 50 %.

Better than expected

This impressive growth is thanks to two brands: Hoka’s turnover rose by 19.8 % and Ugg’s by 18.9 %. Sales of the Californian group’s other brands – including Teva – fell by 19 %. While domestic sales fell by 2.8 %, international sales grew by 49.7 %. Net profit rose from 115.6 million dollars last year to 139.2 million (120 million euros).

CEO Stefano Caroti was jubilant with Hoka and Ugg’s performances, but warned that uncertainty remains high in the global trade. “Our confidence in our brands has not changed, and the long-term opportunities ahead are significant. We will lean on the fundamental strengths of our powerful operating model as we continue executing our strategy”, he added.