“Double double” growth for Wibra

Dutch retailer Wibra has managed to increase both its revenue and operating profit by double figures last year, as it opened 31 new stores (including a first in France) and managed to raise its like-for-like growth to 11 % as well.

“More relevant than ever”

The existing Wibra stores saw their like-for-like sales growth rise from 9 % in 2023 to 11.3 % in 2024. Total sales growth was almost exactly double that – at + 22.7 % to 286 million euros. The chain’s operating profit even rose by 35.6 % to 12.7 million euros. CEO Bas Duijsens explains that customers appreciate the revamped stores, the product range, and the brand more: “We are more relevant than ever to more and more people”.

In 2024, Wibra opened 31 stores, including the first location in France. This year, growth is expected to accelerate even further: Duijsens aims for 58 additional stores, partly thanks to the locations that became available due to the bankruptcies of Blokker and Casa. Additionally, the retailer is further digitising and aims for scaling up and professionalising to improve profitability.

“I am incredibly proud of what we have achieved together”, Duijsens adds in a press release: “This is proof that our formula is more than just affordable prices. We combine contemporary shopping with a relevant offering and remain true to our core values. Thanks to the efforts of everyone within our company and the trust of our customers, we can rightly look back on an exceptionally strong year.”