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In Brussels, chocolate lovers can immerse themselves in the new Côte d’Or flagship store. And not only themselves: a large chocolate fountain in the shape of an elephant’s head is displayed in the shop window.
Belgo-African brand experience
In the touristic heart of Brussels, next to the main square Grand Place, Belgian chocolate brand Côte d’Or has opened a new flagship store. Visitors from home and abroad can immerse themselves in the brand experience and history of the chocolate producer.
Behind a historic facade, which has been designated a UNESCO World Heritage Site, consumers will find many references to the history of the brand, which was founded in 1883 by the Belgian, Charles Neuhaus. Exotic plants on the walls and a chocolate fountain in the shape of an elephant’s head are a nod to the company’s African origin: Côte d’Or means Gold Coast (the country that is now called Ghana), where some of the cocoa beans originate from.
Strengthening historical ties
In the store, Côte d’Or sells its chocolate products as well as many gift boxes, an organic range, and seasonal products in festive packaging. From March 2020, there will also be some exclusive collector items, such as Mignonnettes and candy bars in their vintage packaging. These will only be available in the Brussels store.
Mondelēz‘s subsidiary brand clearly wants to re-establish its Belgian roots. From 2020, Côte d’Or will additionally be a partner of the men’s and women’s national football teams: the Red Devils and the Red Flames.
