Temu continues to grow strongly in (most of) Europe: the Chinese platform reached nearly 25nbsp;% more users in the European Union in the first half of 2025 than it did a year before. However, some countries seem to have had enough already.
Is the Netherlands tired of Temu?
In the first half of this year, Temu averaged 115.7 million monthly active users in the European Union, the Chinese e-commerce platform announced in its latest transparency report. That is almost a quarter more than in the period from April to October 2024, when it reached 94 million users.
