RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

How real estate logic clashes with retail interests

icon
General11 December, 2019

The former Mexx store in Mons, Belgium is for rent again after a year-long renovation, but the price is set at 30,000 euros per month – twice the local average. It is a textbook example of how real estate logic sometimes clashes with retail and other interests.

 

Investors prefer vacancies

The 900 sqm store has been completely renovated and sits in an attractive location on the pedestrian zone in the old city centre – all in all a premium location. The thing that frightens prospective tenants is the price: at 30,000 euros per month, the rent is twice as high as the market average of 200 euros per square metre per year.

Sign up for our newsletter for free

 

The level of the price is caused by property speculation, says Jean-Luc Calonger of the city centre association AMCV (Association du Management de Centre-Ville; Town Centre Management Association): real estate investors would rather have vacancies than have to record a lower value for their properties, he explains to Belgian television channel RTBF.

 

Real estate bubble in all cities

Although the real rent price after negotiations is likely to drop under the requested 30,000 euros, Calonger is talking about a real estate bubble that can be found in almost all inner cities: a gap has been created between the economic reality experienced by retailers and the financial logic of real estate owners. He fears it is a gap that can no longer be bridged in the long run. 

 

“No retailer can pay this kind of exaggerated rent”, Calonger explains, adding that it does not really cause a problem for investors if the premises are empty. A fall in value would be much worse than a loss of rental income, because then it would be at the expense of the resale value, which could also impact on the rest of the property portfolio.

 

In the specific case of the former Mexx store in Mons, a deal between the city council and the real estate promoter, City Mall, is the root of the problem: City Mall wanted to expand the suburban Les Grands Prés shopping centre, but the city council made investing in the city centre a precondition for this. In order to prevent further speculation, the city of Bergen has now developed a vacancy tax: the fines imposed in respect of vacant buildings have recently been increased in order to have more impact. 

More about... General
See more
  • icon
    General29 May, 2026
    E-commerce group Otto doubles profits despite weaker revenue

    The Otto Group closed the past fiscal year with profits that nearly doubled, even though revenue declined without About You. Despite weak consumer confidence, CEO Petra Scharner-Wolff describes the year, which ended in late February, as a success.

  • icon
    General28 May, 2026
    Bijenkorf reports a decline in like-for-like turnover

    Successive restructurings have cost De Bijenkorf about 15 million euros. The Dutch department store chain, which saw a decline in comparable sales last year, also plans to invest millions in renovations.

  • icon
    General28 May, 2026
    EU imposes hefty fine on Temu for serious violations

    The European Commission has fined Temu 200 million euros. The Chinese online retailer is not doing enough to prevent the sale of illegal and harmful products in Europe, according to the Commission.

Events
  • 24
    Sep
    RETAIL MARKETING DAY
Most read
  • icon
    Fashion28 May, 2026
    Why Inditex is fully committing to diversification and artificial intelligence
  • icon
    Fashion19 May, 2026
    Zalando signs five-year partnership with Belgian football association
  • icon
    Fashion12 May, 2026
    Strike at Nike’s European distribution center in protest against the restructuring plan
  • icon
    Fashion27 May, 2026
    Blockade of Belgian H&M distribution centre disrupts European supply chain
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT