Belgian department store chain INNO is abandoning the prefix Galeria to return to its roots. On 6 May, the retailer will open its digital shopping platform inno.be, an online offer that may be extended to other countries as well.
Extending the offline shopping experience
Don’t say Galeria Inno anymore: from now on it is INNO for short. The subsidiary of the German department store group Galeria Karstadt Kaufhof is returning to its roots and is launching a rebranding in order to be closer to Belgian shoppers. The department store chain launches the new baseline ‘For You’ and had developed a new visual identity that will be introduced gradually. The stores are also undergoing a metamorphosis: after the renovation of INNO Schoten at the end of 2020, the stores in Liège, Leuven and Waasland Shopping are planned for next autumn. The other stores will follow in the coming years.
On 6 May, the new online marketplace inno.be will open, which is to be the department store chain’s 17th store. The web shop extends the existing offline shopping experience but also adds to it, as online shoppers will discover brands there that cannot be found in the physical stores. It is a real platform: those who shop at inno.be buy directly from the partners. The brands themselves take care of the shipping of each order. From 6 May, customers can also collect loyalty points online. From the summer onwards it will be possible to collect or return an order in the stores. Once the marketplace has been successfully launched in Belgium, INNO will examine the possibilities of extending it to other countries.
“As announced last year, INNO has developed a new strategy to become the preeminent Belgian omnichannel retailer for national and international customers. Fulfilling local needs outstandingly is one of our core targets,” says CEO Armin Devender. “We are reinventing the department store completely anew and developing INNO into a fascinating place to be for all Belgians and tourists, where wishes arise and come true in an inspiring atmosphere that appeals to all the senses with – thanks to the digital marketplace – an assortment that offers unlimited possibilities.”
