Wibra CEO Bas Duijsens sees less and less ‘discount shame’, allowing the non-food discounter to expand further. It is now even taking Paris in its sights, but may have to start looking for external funding next year to realise its ambitions.
Different customer profile
After the record year 2024, with sales of around 240 million euros, Wibra’s ambitions are higher than ever. “In five years, Wibra will have doubled in size“, Duijsens said in an interview with Dutch newspaper FD. “We are now opening two new shops every week.” This growth is partly due to the bankruptcy of Blokker, freeing up many attractive retail properties in the Netherlands: Wibra has already acquired more than forty former Blokker stores.
