Europeans shopped more frequently across borders last year, but there are huge regional differences. While the Dutch prefer local webshops (with only 15.2 % of online purchases made to foreign webshops), Luxembourgers spent a whopping 86 % of their online budget at foreign webshops.
Increase for international e-commerce
The Dutch cross-border share is particularly low compared to other European countries, but is not unexpected. The large range of strong Dutch webshops, such as Bol.com, Coolblue, Wehkamp and AH, is no stranger to this. On the other hand, Zalando stands out as the country’s favourite cross-border platform.
