With a disruptive retail concept, online supermarket Rohlik moves into Europe

With a proposition that clearly differentiates itself from both flash deliverers and traditional online supermarkets, Rohlik aims to be a disruptor in European food retail, says founder and CEO Tomáš Čupr.

Conquering Germany first

One of the most notable players in the European online grocery sector is Czech Rohlik, founded in 2014 and now operating in a dozen cities in the Austria, Czechia, Germany, Hungary and Romania. Its planned expansion into Spain and Italy was postponed due to the difficult economic situation, the company still aims to operate in thirty European cities but by 2030.