The most successful campaign ever—and other interesting facts from the Colruyt Annual Report

Last fall, Colruyt launched its most engaging campaign ever. The product assortment in the supermarkets is evolving, the retail media offerings are expanding, and a “murder mystery dinner” has proven to be the most popular of the cooking workshops.

Year-end campaign was a resounding success

The Colruyt Group’s recently published annual report contains a wealth of figures and financial information, and also provided an update on the future of the acquired Match and Smatch stores, which we reported on last week. In addition, the report includes a number of interesting facts that got a bit lost in the shuffle over the past few months. We dug into it and pulled out a few.