Belgian water producer Spadel continues to invest: after Dripl (packaging-free soft drink dispensers) and Andy (drinks delivery company), the group is now investing in The Mocktail Club.
Expanding reach
The Belgian start-up makes non-alcoholic cocktails (mocktails) based on natural, low-calorie ingredients. The drinks are already distributed at major Belgian retailers such as Colruyt and Delhaize, as well as in a number of classy restaurants and specialised outlets.
This investment should help The Mocktail Club accelerate its development in the Benelux and further increase its reach in supermarkets and restaurants. “Today we are mainly known in Flanders, but we want to strengthen our presence in French-speaking Belgium and the Netherlands before expanding distribution to other European countries”, co-founder Kaat Claessens says.
Investing in alcoholfree
The partnership wants to go beyond the financial and aims to see the two companies grow together in the fast-growing market for non-alcoholic cocktails and alcohol substitutes. According to a recent study, the global market for non-alcoholic ready-to-drink drinks will grow by 14 % each of the next two years, Spadel says.
Claessens started the Mocktail Club in 2019 with her sister Marie, and since then the company sold more than 430,000 bottles. With its venture capital fund The Source, Spadel aims to financially and strategically support innovative start-ups in the beverage sector. The investment round in which The Source participated was also supported by the family of Jan Haspeslagh and Gil Dumarey.
