RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Yoni Van Looveren
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Mars acquires full control over chewing gum manufacturer Wrigley

icon
Food7 October, 2016

American candy manufacturer Mars acquired full control over Wrigley, after it obtained the remaining shares from Warren Buffett. The company will now bring all of its chocolate and chewing gum brands together.

New division is called Mars Wrigley Confectionery

Back in 2008, Berkshire Hathaway, Warren Buffett’s investment fund, paid 2.1 billion dollars (nearly 2 billion euro) for a share in Wrigley when Mars bought it for 23 billion dollars (21 billion euro). The deal led to the world’s largest candy manufacturer, with brands like Snickers, Mars and Skittles.

 

Sign up for our newsletter for free

Up until now, all of the company’s non-chocolate brands were managed through Wrigley, but now that Mars acquired Warren Buffett’s shares, everything will move to the newly-formed Mars Wrigley Confectionery division, which will house all of the group’s candy brands.

 

However, for the time being, both divisions will work independently, with a merger planned for 2017. Wrigley’s current CEO, Martin Radvan, will become the new CEO for Mars Wrigley Confectionery.

More about... Food
See more
  • icon
    Food29 October, 2026
    How Lieven Vanlommel (Foodmaker) is cooking up the “green McDonald’s”

    Foodmaker is growing so rapidly in supermarkets that production capacity can barely keep up with demand. Still, founder and CEO Lieven Vanlommel now wants to focus primarily on building an international restaurant chain. With investor Kharis Capital on board, he hopes to realize his dream of making Foodmaker the “green...

  • icon
    Food29 October, 2026
    Union takes aim at Intermarché Belgium

    Ten layoffs over a period of barely two months at an Intermarché location in Liège have prompted the CNE union to sound the alarm. The business owner in question denies the allegations.

  • icon
    Food29 October, 2026
    Consolidation in the U.S. online grocery market: DoorDash acquires Instacart

    The American meal delivery service DoorDash is set to acquire its industry peer Instacart, which specializes in grocery delivery. Both companies see the deal as offering significant benefits for both retailers and shoppers.

Events
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    General30 September, 2026
    WhatsApp customer service will become a paid service for online stores
  • icon
    General2 October, 2026
    Hans Anders halts sales of Meta glasses after privacy controversy
  • icon
    Food12 October, 2026
    Major cyber incident at Ahold Delhaize: Albert Heijn, Food Lion, Hannaford and more offline
  • icon
    Food14 October, 2026
    IT outages at Ahold Delhaize may last another week
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail