Cotti Coffee to recruit franchisees for its European expansion

Next year, the Chinese coffee chain Cotti Coffee plans to open ten to twenty new locations in Belgium, thirty to forty in the Netherlands, and continue to expand into other European countries. To that end, the company is recruiting independent franchisees.

Big ambitions

Since its launch last spring, Cotti Coffee now has five locations in Belgium: two in Brussels, two in Antwerp, and one in Namur. A sixth store will open soon in Ghent. These locations are currently run by the company itself, but the chain is now looking for franchisees to fuel its growth next year: “We hope to open between 10 and 20 new locations in Belgium by 2027,” a spokesperson told the business newspaper L’Echo.