Zara boosts worldwide online sales

CEO Pablo Isla of Inditex announces the launch of the Zara webshop in no less than 106 new countries. In addition, the company expects by 2020 to go online with all eight fashion labels worldwide.

Global vision

In the first half of 2018, Inditex achieved tangible results with a turnover of 10.5 billion pounds. Now, subsidiary chain Zara is expanding its e-commerce of the women’s, men’s and children’s departments and adds 106 new countries to the existing list in one go, making the fashion company a worthy part of the online world market. African countries such as Angola, Ghana, Ivory Coast and Senegal, but also the Caribbean and Indonesia are part of the expansion. In addition, Inditex wants to focus on large stores where customers can try on clothing to buy online later. The holding wants to integrate online sales with a store network.

From a practical point of view, the orders will be processed from the head office in Spain. Customers can place orders in euro, including shipping and custom charges. Deliveries are made within seven working days, depending on destination. For its webshops, Zara accepts popular payment methods such as Paypal or the most frequently used credit cards. An extensive customer service is also being set up in English and French, all according to the needs of the new locations.

By 2020, parent company Inditex wants to go online worldwide with all of its eight labels: besides Zara, the labels include Bershka, Massimo Dutti, Oysho, Pull & Bear, Stradivarius, Uterqüe and Zara Home. The expansions are part of the strategy to overtake other fashion companies. Since August 2018, Zara also offers home delivery directly from the stores, in order to counter overstock and offer a faster service.