Zalando is expanding its second-hand platform, focusing explicitly on families. From now on, the Berlin-based e-commerce player will offer second-hand children’s clothing in fourteen European countries, including Scandinavia and Ireland.
Kids best target group
Parents can now buy clothing and exchange worn items for a voucher for their next purchase. With this step, Zalando aims to expand the Kids category into a fully-fledged family destination. The company itself refers to it as a “holistic family destination,” serving parents and caregivers “from infancy to the teenage years.”
