German fashion platform Zalando raised its turnover by 7.9 % to 2.4 billion euros in the first quarter, while a strong increase in the profit margin caused the adjusted EBIT to rise to 46.7 million. This allows the fashion platform to maintain its full-year forecasts.
Strong quarter for B2B
In the past quarter, Zalando managed to attract 6 % more active customers (to a record 52.4 million) and was thus able to increase its gross volume (the total of goods traded) to 3.5 billion euros. However, it was the B2B branch, with ZEOS in particular, that experienced strong growth (+ 11.6 %).
Specific growth factors that Zalando mentions its loyalty program are Zalando Plus, which is now active in thirteen countries and has already attracted 15 % of Zalando’s consumers, and the outlet offer Lounge by Zalando. The exclusive partnership with Diane von Furstenberg worked to attract more fashion-conscious customers to the platform.
These results allow Zalando to maintain its outlook for the full year: the Germans are aiming to grow their turnover between 4 and 9 % and end up with an AEBIT of between 530 and 590 million – excluding the acquisition of About You in December.
