Zalando collaborates with Fashion for Good

Fashion for Good, A C&A Foundation initiative focused on sustainable fashion, will join forces with Zalando to help bring sustainable innovations to market faster.

Plug and Play

The Fashion for Good collaboration also gives Zalando access to the “Plug and Play Accelerator), a twelve-week program that finances start-ups to help them grow their sustainable innovation faster. Thanks to this collaboration, Zalando will be able to see these innovations at a much earlier stage.

“Our mission at Fashion for Good is to bring together the entire fashion ecosystem to reimagine the way fashion is designed, made, worn and reused,” said managing director Katrin Ley. “We are excited to welcome Zalando, Europe’s leading online fashion platform, to our network so we can continue accelerating the transition to a circular fashion industry.”

Increase transparancy

“We believe that using new technologies will increase transparency in our industry significantly. We are determined to find our role in accelerating this process for the good of all,” said Dennis Hoenig-Ohnsorg, Team Lead Sustainability & Corporate Responsibility at Zalando. “Fashion for Good provides the ideal platform to join forces to identify and grow promising business concepts together, creating sustainable innovations across the global fashion ecosystem.”

Fashion for Good is a C&A Foundation initiative based in Amsterdam. C&A, Zalando, Galeries Lafayette and Kering are several of its partners. It also invites every fashion company to join if they so desire.