Why Shein urgently needs to clean its act up

Shein, the Chinese fashion giant that is overtaking H&M and Inditex, wants to go public on the New York stock exchange. To do so, it will need to launch a charm offensive and purge itself of some very questionable practices.

Bigger than H&M

It is an understatement to call Shein a rising star in the fashion firmament: the unicorn made 23 billion dollars in sales last year, accounting for a growth of 46 %. That is already more than H&M’s 22 billion, and an unprecedented increase in the inflation-plagued apparel market. By 2025, the clothing retailer is targeting 59 billion dollar in sales.