Superdry & Co. strengthens foundations with 70 million pounds

Superdry & Co has secured a refinancing package of 70 million pounds sterling (about 81 million euros) with Barclays and Bank of America. With this move, the British fashion brand is replacing the emergency loans from 2023—which the retailer received at that time from Bantry Bay Capital and Hilco Capital—with new loans at lower interest rates.

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The new deal is expected to save approximately 5 million pounds (nearly 6 million euros) in annual interest payments, providing Superdry with the breathing room it needs to go on the offensive again. After years of losses and restructuring, the brand returned to profitability in fiscal year 2025, and EBITDA improved further in 2026. The start of fiscal year 2027 has been so positive that management is now pursuing ambitious growth plans.