Puma cuts 500 jobs and warns against US and China

Puma is cutting 500 jobs worldwide in an attempt to slash costs after a profit slump and a disappointing start to 2025. The main reasons: weak demand in the US and China and increasing competition from both established players and emerging brands.

Fewer jobs, less China

Of the 500 jobs to be cut, about 150 positions will disappear at the headquarters in Herzogenaurach. In addition, Puma will close a number of unprofitable stores, said chief financial officer Markus Neubrand. The company, which has 21,000 employees worldwide, is implementing these measures as part of a cost-cutting programme to bring its operating profit margin (EBIT) to 8.5% by 2027. By comparison, the margin in 2024 was 7.1%.