The French fashion company Promod is celebrating its 50th anniversary with renewed confidence. After years of heavy restructuring and hundreds of store closures, the chain, led by Julien Pollet, is showing growth again.
End of the volume model
When Julien Pollet took over from his father Francis-Charles in 2018, Promod was in the midst of a crisis. The model based on high volumes and low prices had lost its sustainability. “More and more was no longer working,” Pollet recalls to LSA.
