Is the H&M family taking back its fashion giant?

The family behind H&M Group has gradually been increasing its share in the publicly listed company for the last nine years. The investment patterns indicate a clear intention to increase control, possibly even with a full takeover as final goal.

Tipping point in sight

The founding family has increased their stake in the group from 35.5 % to almost 64 % since 2016: they have been reinvesting dividends through their investment vehicle called Ramsbury, amounting to an investment of over 63 billion Swedish kronor (5,7 billion euros). Including other family holdings, the Persson family now controls about 70 % of the capital and nearly 85 % of voting rights in H&M.