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Written by Stefan Van Rompaey
In this article
  • Companies H&M
  • Topics ExpansionInterviewSustainability
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[Interview] Pär Lindbäck (H&M): “The recipe for retail has changed completely”

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Fashion3 July, 2023
Pär Lindbäck, H&M

Despite an ongoing trend towards online, H&M continues to invest in physical shops. The concrete interpretation is changing, and additional services are sometimes added. Later this year, the retailer will trial a new, compact store concept in Belgium.

“Antwerp is a key city”

Last month, H&M reopened its 6,500 sqm flagship store on the Meir, Antwerp’s beating heart of shopping. The fashion retailer introduced a host of new services there, including the H&M Rental service, which had thus far only appeared in Stockholm, Berlin, London and Amsterdam. RetailDetail went to the new store to find out where H&M currently stands in Belgium and where it wants to go.

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