Twenty years after their first collaboration, H&M and Stella McCartney are launching a new collection: the first glimpse will be revealed next week at the Fashion Awards in London, and the pieces will also be available in stores and online in the spring.
Sustainability pioneer
The new, sustainable collection is made with certified, responsible materials—many of which are recycled—and showcases alternatives to conventional fabrics and textiles, H&M said in a press release. Central to McCartney and H&M’s vision is the belief that sustainability should remain a topic of discussion in the fashion industry, in a way that promotes transparency, debate, and, above all, hope.
An important part of the collaboration is the creation of a new Insights Board – a think tank and advisory body that aims to stimulate change in the fashion industry. “This second collaboration feels like an opportunity to look at how far we’ve come in terms of sustainability, animal-friendly practices, and conscious design—and to remain honest about how far we still have to go together,” said McCartney, who is known as a sustainability pioneer in the fashion world.
