Italian fashion group Gucci has launched a virtual shopping service, which allows customers to communicate with staff through video chat. The company claims the project is unique in the luxury fashion sector.
High-tech fake store
Gucci Live, as the new service is called, establishes a real-time link between customers and advisors in a new, high-tech ‘fake store’ in Florence. ‘Gucci 9’ has been designed as an empty store that allows customers to shop online from a distance: the store features clear lighting and high definition cameras, ChargedRetail reports.
At the moment, the service is in a trial stage and is only available in the Florence store, but the Italian luxury brand has stated its intention to open five similar stores, in New York, Shanghai, Singapore, Sydney and Tokyo.