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British fashion label Burberry has posted images of a new campaign, live on Instagram. It were campaign pictures and pictures from behind the scenes, all revolving around the Brit perfume.
Frequent social media user
David and Victoria Beckham’s 16 year old son, Brooklyn, took the photographs and posted them on the social network all day long. Not only that, he also shared images other photographers made of him during the shoot.
Burberry had already used social media in the past to instantly share new collections or new campaigns with its followers. In September 2015, it used Snapchat to launch its new spring and summer collection. Pictures were visible on Snapchat for 24 hours, a full day before they were officially unveiled at the London Fashion Week.
Burberry also has its own channel on Apple TV, which it used to live broadcast a new collection’s earlier this year.
