RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
NewsletterTEST
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Karin Bosteels
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

No IPO, but new owner for Douglas

icon
Beauty/Care2 June, 2015

Sold for 2.8 billion euro

It was less than a week ago that perfume and cosmetics chain Douglas was intent on going to the stock exchange, but it seems those plans are now dead in the water: CVC Capital Partners has now acquired the German retailer for 2.8 billion euro.

 

The Kreke family, who has been a part of Douglas for years, will still keep close ties to the company and will even invest even more funds, although it is unclear how much at this point. Prior to the sale, the family owned 20 % of the company’s shares. There will be no changes at the top of the company: Henning Kreke will still be CEO, despite the new owners.

 

Book seller Thalia and fashion retailer AppelrathCüpper, also owned by Advent International and the Kreke family through a separate holding, are not part of this acquisition.

 

“Expand to Asia”

CVC’s Soren Vestergaard-Poulsen not only sees “growth potential in the very attractive European Selective Beauty Market”, he also says Douglas “will expand into Asia and other regions” through “possible acquisitions or other investments”.

 

The CVC manager has plenty of experience in the perfume branch. CVC acquired a majority stake in Danish beauty chain Matas in 2007, which Soren Vestergaard-Poulsen has led as its CEO until its IPO in 2013.

 

Perfumery chain Douglas has more than 1,700 stores in 19 countries and is one of the largest cosmetics chains in Europe, with a 2.5 billion euro turnover in 2014.

More about... Beauty/Care
See more
  • icon
    Beauty/Care17 March, 2026
    In less than a year, Medi-Market has already opened five stores in Madrid

    With a new store in the Xanadú shopping center in the Spanish capital, the Belgian retailer Medi-Market now has five stores in Madrid in less than a year. Over the coming months, the retailer plans to open eight more stores across the country.

  • icon
    Beauty/Care11 March, 2026
    Henkel achieves higher margin despite declining sales

    Henkel, owner of brands such as Persil and Schwarzkopf, managed to improve its profitability in 2025 despite a challenging economic climate. Sales declined, mainly due to exchange rate effects.

  • icon
    Beauty/Care9 March, 2026
    [Interview] “Shoppers don’t just buy special offers” (Karolina Markiewicz-Kuskowska, Henkel Benelux)

    "Shoppers are quite willing to spend a little more when they see the added value of innovations," says Karolina Markiewicz-Kuskowska of Henkel Consumer Brands Benelux. "It's not private labels that determine the pace of the race."

Events
  • 19
    Mar
    OMNICHANNEL & E-COMMERCE CONGRESS 2026
Most read
  • icon
    General16 March, 2026
    [Opinion] Temu, Shein, AliExpress, and now Joybuy: are we finally waking up in Europe?
  • icon
    General12 March, 2026
    Gino Van Ossel on RetailDetail’s Omnichannel Congress: “E-commerce is not ‘mature’; it remains a battlefield”
  • icon
    Fashion13 March, 2026
    Shein opens office in Barcelona for Spanish marketing
  • icon
    Fashion24 February, 2026
    Shein to open five more stores in French BHV department stores
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Genuastraat 1/41
2000 Antwerp
How to reach us:
Directions
© 2026 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT