RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Maarten Reul
In this article
  • Companies 2theloo
  • Topics Acquisition
  • Geography Netherlands
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Loss-making 2theloo seeks new owner

icon
Beauty/Care6 January, 2025

2theloo, a Dutch chain of ‘toilet stores’, is looking for a new owner. A deal with a German buyer is said to be in the pipeline, even though the chain has been loss-making for years.

Search for new money

After ten years in the chain’s capital, shareholder Avedon is now said to be looking to offload its share to a new buyer. There would be “concrete German interest”, according to Dutch newspaper Financieele Dagblad this could be from Sanifair or CWS.

Avedon has so far seen little profit, with the Dutch toilet chain seeing its net loss almost double to over four million euros in 2023. The auditor even worried about the company’s future in the annual report: although operating results improved sharply in 2024, the chain failed to repay a loan of 10 million euros.

2024 was “a good year”

Managing director Chris Meijers insists there is no reason to panic, and stresses that the loan has been extended and that refinancing is being actively pursued. Some new locations, which temporarily depressed the figures in 2023, are now profitable. Meijers therefore expects an operating profit of several million for 2024.

2theloo currently has 184 locations in Europe, including recent expansions at Belgian railways and new branches in France, Germany and the Netherlands. One main competitor is Dutch One Hundred Restrooms with its 85 branches in six countries: while it is still substantially smaller in terms of locations, it is gaining ground.

More about... Beauty/Care
See more
  • icon
    Beauty/Care10 December, 2025
    AS Watson subsidiary Kruidvat to supply private label products to Belgian hospital

    Kruidvat Belgium will start suppling nappies, nappy wipes and baby food from its private label brand to Ghent University Hospital. “A wonderful recognition of our product range”, director Bert Verhoef thinks.

  • icon
    Beauty/Care9 December, 2025
    Lush aims to accelerate growth in France by readopting franchising

    Cosmetics chain Lush is relaunching its franchise program in France. Three years after the last French franchise store was converted into a company-owned branch, the British group has returned to the franchise model to accelerate the expansion of its store network.

  • icon
    Beauty/Care8 December, 2025
    L’Oréal injects billions into aesthetic injectables

    L’Oréal is investing in dermatological beauty treatments and ‘injectables’: the company is doubling its stake in Swiss skincare company Galderma to 20 %, backtracking on an earlier divestment.

Most read
  • icon
    Fashion3 December, 2025
    Inditex appoints former Italian Prime Minister Enrico Letta as Chairman of its International Advisory Board
  • icon
    Fashion3 December, 2025
    Inditex shows that consumers are regaining their enthusiasm
  • icon
    Beauty/Care8 December, 2025
    L’Oréal injects billions into aesthetic injectables
  • icon
    Electronics14 November, 2025
    Olivier Van den Bossche (MediaMarkt) at the RetailDetail Night: “It’s going to be a merry Christmas”
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT