From 100 to
2,500 in 3 to 5 years
Eric Treurniet and Almar Holtz – who will remain the main shareholders of
the company – want to instigate an international growth spurt, together with
the new major shareholder. 2theloo
opened its first toilet shop in 2011 in Amsterdam and currently has over
a hundred locations in shopping streets, shopping
centres and in train or gas stations. The group is currently active in eight
countries: the Netherlands, Spain, Poland, Israel, Hungary, Austria, Germany
support of the investment company Avedon Capital Partners, 2theloo wants to grow towards 2,500 locations within three to five years. This year the chain is
opening up new stores in Malaysia, South Africa and North America.
will also be expanding its range of “toilet related products” under their
private label. These include toilet paper, hygiene and beauty products, but
also gifts and other gadgets. 2theloo
also wants to start selling those products at other shops. The gas stations of
Shell are a possibility. 2theloo already cooperates with them in the
Netherlands, Poland, Hungary, Austria and Belgium.
does not make it a secret they have the ambition to become the “worldwide
market leader in the toilet experience” and to dethrone German rival Sanifair.