Is LVMH getting rid of Rihanna’s Fenty Beauty?

LVMH is reportedly considering selling its 50% stake in Fenty Beauty, Rihanna’s cosmetics brand. In 2017, the singer launched Fenty Beauty with the help of Kendo Brands, LVMH’s internal beauty incubator.

Downsizing

Investment bank Evercore is reportedly overseeing the process, according to insiders speaking to Reuters. According to two of the four sources, Fenty Beauty generated approximately $450 million (€414 million) in net sales in 2024 and could be worth between $1 billion and $2 billion (€920 million to €1.84 billion).

Rihanna and LVMH each own half of the company. The range includes makeup, skincare, haircare, and perfume. The products are available at Sephora and on Amazon, among other retailers.

This week, rival Kering also sold its beauty division to L’Oréal for 4 billion euros. The sale includes the perfume brand Creed and new licensing agreements for the beauty lines of the luxury group’s various fashion houses. With the luxury market cooling down, the companies are reviewing their portfolios and their focus.