North America weakens
in North America L’Oréal – the company of brands such as the shampoos of
Garnier, the skin creams of Lancôme and the perfumes of Victor & Rolf –sales are losing momentum. At a comparable basis, sales growth was 4.5% in the
first quarter that had been 6.3%. Of worldwide sales of 5.8 billion euro, 1.37
billion euro were made in North America.
weakening in North America is a general problem, not only for L’Oréal. Last
year the market in the US rose by 4.5%. In the first half of 2013 the rise was
barely above 3%. This was something CEO Jean-Paul Agon had not expected given
the current good performances of the American economy.
countries most important for L’Oréal
regions things fared better for the company. On the new markets in Latin America,
Asia and Africa, comparable sales of L’Oréal grew by 10.3% to 2.1 billion euro
in the second quarter. This currently makes them the most important markets of
Europe, the traditional home base for L’Oréal that was hit by an economic
crisis, the rise in sales was limited to 1.7%. Total sales for the second
quarter in that region came to 1.9 billion euro.
entire year L’Oréal is aiming at a global growth of 3.5% to 4%. Financial
results will be announced by the end of August.