Oprah Winfrey invests in Weight Watchers | RetailDetail

Oprah Winfrey invests in Weight Watchers

Oprah Winfrey invests in Weight Watchers

Oprah Winfrey, mostly known from her American talk shows but equally adept at business, has paid 43.2 million dollars (38 million euro) for 10 % of Weight Watchers International's shares.

Option to buy another 5 %

Not only will Winfrey own 10 % of the company, she will also be the face of its new advertising campaign. Weight Watchers International approached Oprah Winfrey, who has been using the program for 2 months now. She plans to publicly show her progress and she will also appear in ads and become part of the board of directors.

 

She has not only acquired 10 %, she also has an option to acquire another 5 %. If she chooses to do so, she will then become the company's second largest shareholders, trailing Invus Public Equities Advisors with 51.5 % of all shares.

 

Share went up a lot

The Oprah Winfrey collaboration immediately had its positive effect on the company's share, which soared 105 % after the announcement. The share peaked in May 2011, but had lost 92 % of its value since then.

 

The company now hopes it can lure back customers thanks to this high profile collaboration. An increasing number of people choose to eat healthier food and to lose weight like that instead of doing specific diets. The growing popularity of "fitness trackers" and calorie-focused apps have made life very difficult for Weight Watchers.

Questions or comments? Please feel free to contact the editors


Belgian FNG Group wants speedy flotation in Brussels

13/06/2018

Belgian fashion group FNG hopes it can enter the Brussels stock exchange as early as next month, in order to secure a lot of new investments for the further expansion of its Brantano chain.

Zalando lets your smartphone choose your gift

06/06/2018

Starting from October, you can literally ask your smart phone which gift it wants to pick for you. Zalando and Google are collaborating on a gift-picking chat bot for the virtual Google Assistant, which is present on all Android phones.

Brantano wants to become "as big as Zalando"

06/06/2018

While Zalando is a strong multinational player, there has to be room in Belgium for a strong local fashion web shop. Dieter Penninckx, FNG Group's CEO, thinks that his brand Brantano can claim that place.

Web boutique CarréCouture relaunches after bankruptcy

28/05/2018

Belgian luxury web shop CarréCouture has gone bankrupt after a mere year. The Van Gansewinkel family, known from the waste company and co-owner of this formula, will try to relaunch anyway.

Isabel Marant opens first Dutch store

24/05/2018

Fashion brand Isabel Marant opened its very first Dutch boutique in Amsterdam. It is located in the P.C. Hooftstraat, in a former McGregor store.

Zara opens new flagship store with holograms and robots

18/05/2018

Zara’s remodeled flagship store in Stratford (London) welcomes customers with holograms, robot arms and iPad-powered employees. The store wants to unite the best of both the online and offline shopping world.