Grupo Cortefiel will continue as Tendam | RetailDetail

Grupo Cortefiel will continue as Tendam

Grupo Cortefiel will continue as Tendam

Spanish fashion group Grupo Cortefiel is changing its name to Tendam, with the intention of creating a new corporate identity for its five brands: Cortefiel, Women’s Secret, Pedro del Hierro, Fifty Factory and Springfield.


New corporate identity

With the help of Interbrand, Grupo Cortefiel is designing a new corporate identity which will do credit to all five brands that make up the sum of the Spanish fashion group. A new management model based on “the operational leveraging of its robust central structure” is expected to strengthen the group as a whole, said Jaume Miquel, chief executive of Tendam.


A new identity comes with a new name: Grupo Cortefiel will continue as Tendam from now on. “We have a multi-brand portfolio which we aim to consolidate and expand,” Jaume commented on the name change: “It no longer makes sense to define the group by just one its brand names.” With Tendam, the Spanish fashion concern hopes to further establish itself as an important player in the premium mass market segment.


Tendam currently has a network of 2,000 stores in 90 countries. It encompasses the Cortefiel, Pedro del Hierro, Women’secret, Springfield and Fifty fashion chains.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Komono wants to reach 10 physical stores this year


Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Suitsupply suffers losses because of expansion


Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event


Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again


In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.

Zalando's profit wiped away in first quarter


German online retailer Zalando saw its first quarter profit completely wiped away: last year's 5.1 million euro net profit turned into a 15 million euro loss. Turnover grew 22 %, investments being the cause for both.

Strong online growth for Hugo Boss


German fashion brand Hugo Boss managed growth in every region in the first quarter. Group turnover grew 5 % to 650 million euro, partially thanks to strong web shop sales.