Ocado seals third international deal | RetailDetail

Ocado seals third international deal in Sweden

Ocado seals third international deal in Sweden
Shutterstock

Ocado has reached an exclusive agreement with Swedish supermarket chain ICA to build its online grocery business. It is the third international partnership for the British online retailer, after collaborations with Groupe Casino and Sobeys.

 

Tricky integration

As Sweden's leading supermarket chain, ICA will be pairing up with British online retailer Ocado to develop a strong online grocery business that should help increase the company's current annual revenues of 10.1 billion euros. Similar to its previous deals, Ocado will build a warehouse for ICA in the Stockholm area, which is expected to take about three years to complete. 

 

Ocado is one of the online grocery industry's pioneers and has patented its own order system, which will be adapted to facilitate online orders for ICA as well. Integrating the ICA and Ocado systems will not prove easy, however: the Swedish supermarket chain is operated as a franchise-like structure, with individual store managers controlling product selection and pricing. 

 

It is the third time that Ocado manages to seal an international deal: late November last year, it announced a partnership with French Groupe Casino, which followed a similar arrangement with Canadian grocer Sobeys. 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.

Nestlé on a diet: cuts back sugar, fat and salt levels

17/05/2018

Nestlé wants to lower its sugar, salt and fat levels to play into the global demand for healthier food.

Analysis: six reasons major brands are under pressure

17/05/2018

Global brands are increasingly struggling to ward off smaller, local companies. Some even believe the brands’ golden age has passed. That may be presumptuous, but there are some noticeable trends.

Coca-Cola is strongest global brand, but local brands are on the rise

17/05/2018

Coca-Cola, Colgate and Maggi are the most popular FMCG brands worldwide, according to a Kantar Worldpanel report. Local brands are stealing market share however.

Amazon Prime members get additional discount at Whole Foods

17/05/2018

Amazon Prime members will get an additional discount on hundreds of Whole Foods products, the chain it acquired in June 2017. Specialists claim there is a clear strategy behind these discounts.