Delhaize opens innovative new store in Bucharest

Romanian supermarket chain Mega Image, part of Belgian-Dutch Ahold Delhaize, has opened a new concept store in the centre of Bucharest. The store claims to offer a new level of shopping experience in the heart of the city.

Modern design in historical setting

Mega Image, one of the major convenience chains in Romania, has opened a concept store in a popular part of the capital, which could set the tone for stores yet to come. The new store offers an interesting blend of bright, spacious interiors and modern features within a historically valuable setting: the building’s exterior facade preserves art deco elements which recreate Bucharest’s atmosphere during the interbellum.

While stylistically inspiring, no compromises have been made on facilities available to customers. In addition to a full grocery assortment, the store features Romania’s first authentic Neapolitan pizzeria, Pane & Pomodoro, which makes traditional pizza from the late 19th century using high-quality ingredients from the Naples and Campania regions.

With its new concept, the chain hopes to regain the title of “coolest retail brand” in Romania (as named by Forbes), which it last received in 2015.