Ahold Delhaize replaces Delhaize Belgium CEO | RetailDetail

Ahold Delhaize replaces Delhaize Belgium CEO

Ahold Delhaize replaces Delhaize Belgium CEO

Belgian-Dutch supermarket company Ahold Delhaize has fired Denis Knoops, CEO of the Belgian Delhaize branch. He pays the price for his division’s weak performances and will be replaced by Xavier Piesvaux.

25 years of service

Knoops was CEO for about three years, ever since he succeeded Dirk van den Berghe at the top of Delhaize Belgium. “We thank Denis for his dedication and valuable contribution throughout 25 years, serving the company in a variety of commercial, operational, strategic, and real estate roles across Belgium, the United States, and Asia. Denis has led Delhaize during the last three years keeping it true to its strong 150-year heritage that has made it a leading brand in Belgium and Luxembourg. We wish him all the best for the future”, Ahold Delhaize CEO, Dick Boer, said.


Knoops probably had to shoulder the blame for Delhaize’s weak performance in Belgium ever since the merger. Virtually every market has achieved growth since then, aside from the Belgian market.



His successor is Xavier Piesvaux, who will take up the reins on 11 September. He has worked in the industry for more than 25 years as well, with Walmart East Canada and a decade in charge of Mega Image, a Romanian chain owned by Ahold Delhaize. “I look forward to serving our more than 5 million customers even better, together with more than 30,000 Delhaize associates and our network of affiliates”, Piesvaux said.


Knoops’ removal is not the only change to Ahold Delhaize’s board, because current Albert Heijn CEO, Wouter Kolk, will become Europe and Indonesia’s COO starting 1 January 2019, replacing Pierre Bouchut, who will retire next year.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Nestlé has lost KitKat's four fingers


Chocolate bar KitKat’s four “fingers” are not distinctive enough to give Nestlé sole ownership. With its statement, the European Court has now ended a long-standing legal battle between KitKat and Leo.

EU votes for better organic label legislation


European Parliament adopted a bill to regulate the organic industry: things will be stricter, but also fairer and clearer. An organic label and importation legislation should help promote Europe’s local organic manufacturing companies.

Heineken and Bavaria seek fortune outside of Europe


Even though the European beer market continues to struggle, Dutch brewery groups Heineken and Bavaria have published growing turnovers. Bavaria set a record turnover, Heineken raised its turnover 4.3 % in the past quarter.

Danone boasts strongest like-for-like turnover increase in past five years


French food giant Danone’s first quarter was an impressive one: like-for-like turnover grew 4.9 %, its best performance in the past five years.

Weak dollar has negative impact on Unilever


Unilever has seen its first quarter turnover drop more than 5 % because of negative exchange rate fluctuations. Excluding that impact, the food and care product manufacturer’s turnover would have grown 3.4 %.

End in sight for price dispute between Nestlé and Colruyt, Edeka and Intermarché?


ColruytEdeka and Intermarché are approaching a deal in their price dispute with Nestlé. The Swiss food manufacturer will make concessions in a new proposal as the retailers’ supplies are dwindling.