RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Yoni Van Looveren
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Ahold Delhaize replaces Delhaize Belgium CEO

icon
Food8 September, 2017

Belgian-Dutch supermarket company Ahold Delhaize has fired Denis Knoops, CEO of the Belgian Delhaize branch. He pays the price for his division’s weak performances and will be replaced by Xavier Piesvaux.

25 years of service

Knoops was CEO for about three years, ever since he succeeded Dirk van den Berghe at the top of Delhaize Belgium. “We thank Denis for his dedication and valuable contribution throughout 25 years, serving the company in a variety of commercial, operational, strategic, and real estate roles across Belgium, the United States, and Asia. Denis has led Delhaize during the last three years keeping it true to its strong 150-year heritage that has made it a leading brand in Belgium and Luxembourg. We wish him all the best for the future”, Ahold Delhaize CEO, Dick Boer, said.

 

Sign up for our newsletter for free

Knoops probably had to shoulder the blame for Delhaize’s weak performance in Belgium ever since the merger. Virtually every market has achieved growth since then, aside from the Belgian market.

 

Walmart

His successor is Xavier Piesvaux, who will take up the reins on 11 September. He has worked in the industry for more than 25 years as well, with Walmart East Canada and a decade in charge of Mega Image, a Romanian chain owned by Ahold Delhaize. “I look forward to serving our more than 5 million customers even better, together with more than 30,000 Delhaize associates and our network of affiliates”, Piesvaux said.

 

Knoops’ removal is not the only change to Ahold Delhaize’s board, because current Albert Heijn CEO, Wouter Kolk, will become Europe and Indonesia’s COO starting 1 January 2019, replacing Pierre Bouchut, who will retire next year.

More about... Food
See more
  • icon
    Food22 July, 2026
    Lower milk prices weigh on FrieslandCampina’s earnings

    An imbalance in the dairy market is causing problems for FrieslandCampina: while the global milk supply was high, demand for basic dairy products lagged behind. This is putting pressure on prices, margins, and earnings.

  • icon
    Food22 July, 2026
    Lidl tightens children’s marketing policy in new campaign featuring Paw Patrol

    This month, Lidl is launching an international partnership with Paw Patrol in 30 countries. As part of this, the retailer is tightening its criteria for children’s marketing: only healthy private-label products will be eligible.

  • icon
    Food20 July, 2026
    “No points, no coupons, no stress”: Aldi launches a campaign against loyalty apps (but not in Belgium)

    In a remarkable joint advertising campaign, Aldi Nord and Süd are taking a strong stand against the complexity of loyalty apps in their home market. However, the discount chain does offer such an app in Belgium.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    General29 June, 2026
    Child trafficking on Vinted? French regulators launch investigation
  • icon
    Fashion17 July, 2026
    Police raid Chanel, Moncler, and 9 other brands over exploitation allegations
  • icon
    Food6 July, 2026
    Uber Eats slows down in Europe amid battle for Delivery Hero
  • icon
    Food7 July, 2026
    Lidl Belgium hires Thomas Vaarten as Chief Customer Officer
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT