Ahold Delhaize replaces Delhaize Belgium CEO

Ahold Delhaize replaces Delhaize Belgium CEO

Belgian-Dutch supermarket company Ahold Delhaize has fired Denis Knoops, CEO of the Belgian Delhaize branch. He pays the price for his division’s weak performances and will be replaced by Xavier Piesvaux.

25 years of service

Knoops was CEO for about three years, ever since he succeeded Dirk van den Berghe at the top of Delhaize Belgium. “We thank Denis for his dedication and valuable contribution throughout 25 years, serving the company in a variety of commercial, operational, strategic, and real estate roles across Belgium, the United States, and Asia. Denis has led Delhaize during the last three years keeping it true to its strong 150-year heritage that has made it a leading brand in Belgium and Luxembourg. We wish him all the best for the future”, Ahold Delhaize CEO, Dick Boer, said.


Knoops probably had to shoulder the blame for Delhaize’s weak performance in Belgium ever since the merger. Virtually every market has achieved growth since then, aside from the Belgian market.



His successor is Xavier Piesvaux, who will take up the reins on 11 September. He has worked in the industry for more than 25 years as well, with Walmart East Canada and a decade in charge of Mega Image, a Romanian chain owned by Ahold Delhaize. “I look forward to serving our more than 5 million customers even better, together with more than 30,000 Delhaize associates and our network of affiliates”, Piesvaux said.


Knoops’ removal is not the only change to Ahold Delhaize’s board, because current Albert Heijn CEO, Wouter Kolk, will become Europe and Indonesia’s COO starting 1 January 2019, replacing Pierre Bouchut, who will retire next year.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Carrefour cuts thousands of jobs in favour of e-commerce


French hypermarket group Carrefour is laying off thousands of employees, CEO Alexandre Bompard announced today. His new transformation plan, focused on e-commerce, is intended to turn Carrefour into the “global leader in food transition”.

Unilever will cut jobs at Belgian retail sales team


Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

This is how fast Amazon is growing in food


E-commerce is still underrepresented in food sales, but Amazon’s American and European 2017 growth numbers are impressive. Are we close to a tipping point?

Amazon opens first cash register-free store


Amazon will open its first cash register-free store in Seattle today, near its main office. The trial with its own employees will now be extended to the general public.

Will Unilever acquire tonic brand Fever-Tree?


Tonic brand Fever-Tree appointed a new director, Kevin Havelock. Considering he leads Unilever’s sodas division, there is speculation that Unilever may acquire Fevertree Drinks and that has boosted its share.

Aldi Nord and Aldi Süd collaborate for animal welfare


Aldi Nord and Aldi Süd will join forces for a unique collaboration: they will launch their own animal welfare quality mark. “Fair & Gut” (Fair and Good) will launch in Germany for poultry products, but steadily expand.

Back to top