Fnac Darty and MediaMarkt Saturn enter purchase alliance | RetailDetail

Fnac Darty and MediaMarkt Saturn enter purchase alliance

Fnac Darty and MediaMarkt Saturn enter purchase alliance
© Alf Ribeiro / Shutterstock.com

French electronics retailer Fnac Darty has set up a purchase alliance with competitor MediaMarkt Saturn. Both companies will buy together when it comes to the European retail market.

 

Buy, innovate and share data together

This is an attempt to increase their efficiency and their competitiveness towards online challengers like Amazon and Alibaba. The alliance will cover four areas: joint strategic partnerships with main suppliers; joint private label purchases and deals; collaborations in the fields of innovations and even data.

 

The competing electronics chains have had ties for quite some time: Media Markt and Saturn’s parent company, Ceconomy, is also Fnac Darty’s largest shareholder, as it owns 24 %.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Ceconomy sells its Russian division

21/06/2018

Ceconomy, MediaMarkt's parent company, has sold its onerous Russian division to local electronics chain M.video. The German electronics giant does not quit Russia altogether however, as it continues as shareholder of M.video.

LVMH's Bernard Arnault invests in refurbished phones

14/06/2018

BackMarket, a French start-up that wants to be a marketplace for refurbished smart phones, tablets and laptops, has secured a 41 million euro investment. The most famous new investor is Bernard Arnault, CEO of luxury group LVMH.

Coolblue closes hundreds of web shops

11/06/2018

Dutch e-commerce group Coolblue has terminated hundreds of its web shops, instead preferring one central web shop at coolblue.be/nl. This may be the precursor to an international expansion, the company says.

Xiaomi's European conquest goes through Paris

23/05/2018

Chinese smartphone manufacturer Xiaomi just opened a physical store in Paris, part of its ambitious European expansion plan. The brand is also dreaming of an American launch.

Amazon looking to outbid Walmart in Flipkart deal

03/05/2018

The battle for dominance on the Indian e-commerce market seems to be stepping up a notch: Amazon may be looking to buy a majority stake in Flipkart, trying to better Walmart which already started negociations with the Indian online retailer.

Amazon is working on domestic robot

24/04/2018

Amazon is secretly working on robots for consumers. According to press agency Bloomberg, the tech giant wants to trial the robots at their employees’ homes and wants to present its domestic robots in 2019.