Fashion label Givenchy will bring its web shop to other territories aside from France. Consumers from Italy, the Netherlands, Spain and the United Kingdom will now also be able to buy the entire collection and unique items online.
Five most important European markets
The French fashion company announced in a press release that its five most important European markets will be able to enjoy its “innovative, immersive” experience from now on. The expansion was perfectly synced to artistic director Clare Waight Keller’s first spring and summer collection. Everyone from other countries can still visit the web shop, but cannot have something home delivered.
The website will also have online only collections for these six markets (including France, which already had access to givenchy.com) and the web shop will also include new products and a whole range of other content. Customers can also check store supplies, choose a store as a pick-up location or arrange a fitting in a particular store. These are all designed to bring the fashion label “closer to the customer than ever before”, the press release states.
