American Amazon presented its first collection for women to be sold in Europe. The clothing, part of the Find brand, will be sold in Germany, the United Kingdom, France and Spain.
Fast fashion
The brand will launch new items every few weeks. At first, it will present eight outfits, but it will continue to expand its product range over the next few weeks. Amazon’s fashion-focused division is rapidly turning into a fast-fashion brand.
Collaborations with other designers will also appear on its web shop at increased pace: it announced a collaboration with designer Nicola Formichetti in July and that collection, exclusive to Amazon, will be presented during the London Fashion Week in September.
It also launched a Sylvie Flirty Designs lingerie collection. Sylvie Meis’ fashion brand created the collection, which will be sold exclusively on Amazon’s channels.
