H&M's collection is made of ocean waste

Swedish H&M launched its “Conscious Exclusive” collection, a sustainable high-end clothing collection made from Bionic, which is a fabric created from shoreline waste.

Entire women’s collection

Its new line consists of an entire women’s collection and several items for children. Starting 20 April, it will be sold in 160 stores across the globe and it is H&M’s way of demonstrating that clothing can be made from sustainable materials as well. The company already uses sustainable materials for 20 % of its clothing and wants to have a fully sustainable cotton implementation by 2020. Conscious Exclusive is H&M’s attempt to prove that high-end fashion can also be made in a sustainable way.

Supermodel Natalia Vodianova is the new collection’s face, her very first collaboration with the Swedish fashion group.