Stella McCartney puts a price tag on its ecological footprint

For the first time ever, fashion label Stella McCartney has released a environment profit and loss result that displays the impact the company has on the environment. Over the past three years, its impact grew to 5.5 million euro.

Ecological footprint lowered by 35 %

The fashion label’s ecological footprint is now up 7 % compared to 3 years ago, but Stella McCartney points towards the brand’s stellar growth as the main reason. 2015 has been the company’s best year ever since its launch in 2001. However, over the same three years, its average ecological footprint dropped 35 % per kilogram of material used, down from 11.82 euro in 2013 to 7.69 euro per kilogram now.

“Fashion is an industry that makes a significant impact on the planet. It’s not just cool clothes and trends…. Every single day, myself and my entire team are challenging ourselves and the industry: what we can do better? Can we be responsible and accountable for what we make and how we make it? Our dream is to improve, but we have to start somewhere in order to progress… so here we are, and this is the start of our journey, and as you can see, we are not perfect but something is better than nothing. I’m hoping to share and encourage the industry to join in, and evaluate its environmental footprint for our future”, Stella McCartney said in a statement.