RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Yoni Van Looveren
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Product range expansion pays dividends for SuperDry

icon
Fashion15 July, 2016

British SuperGroup, which owns fashion brand SuperDry, has rewarded its investors with an additional dividend after it presented strong results for its full fiscal year.

New collections sold well

SuperGroup’s total turnover grew 21.3 % to 590.1 million pounds (710 million euro): particularly its women’s collections and the collaboration with British actor Idris Elba were hits with the public. The increased turnover also helped generate more pre-tax profit, as that grew 16 % to 73.5 million pounds (88.2 million euro). 

 

Sign up for our newsletter for free

Like-for-like turnover grew 11.3 % as an an exceptionally strong fourth quarter saw a 15.4 like-for-like turnover increase. The company did suffer a 3.5 million euro loss in the United States, but SuperGroup says it is well on its way to success in that particular market.

 

SuperGroup added nearly 13,000 sqm of store space in the past fiscal year, 90 % of which in Europe. Its online turnover also grew a lot and now represents 23 % of the group’s total retail turnover. “Our expanded product range reaches more customers and we are happy to see our women’s collections, SuperDry Sport and the exclusive Idris Elba collection generate such positive response”, CEO Euan Sutherland said.

More about... Fashion
See more
  • icon
    Fashion17 September, 2026
    Belgian shoe retailer Torfs acquires Dutch online fashion platform The Little Green Bag

    Schoenen Torfs is acquiring a majority stake in the Dutch online fashion platform The Little Green Bag. With this acquisition, the Belgian shoe retailer aims to build a portfolio of complementary fashion brands and bring The Little Green Bag to Belgium.

  • icon
    Fashion16 September, 2026
    Frasers CEO to become new chairman of Hugo Boss

    Michael Murray, CEO of Frasers Group, is the new chairman of the Hugo Boss supervisory board. He succeeds Stephan Sturm, who announced his resignation last Monday.

  • icon
    Fashion15 September, 2026
    KaDeWe unites department stores for a European comeback

    KaDeWe is unifying its three German luxury department stores under a single, more distinct brand family. With the unified brand name “House of KaDeWe,” the group aims not only to strengthen its presence in Germany but also to expand its position among Europe’s leading department stores.

Events
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Food15 September, 2026
    [In the picture] With Intermarché Express, Les Mousquetaires launch their urban offensive in Brussels
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail