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Shoe brand UGG launched a new store formula that will form the basis for all of its new stores and is the brand’s largest relaunch in its 37-year history.
Back to the roots
The Walt Disney Resort’s Disney Spring in Florida welcomed the very first store with this new formula. It will also be introduced in new store openings in Shanghai, New York and Tokyo later this year.
“Our new retail environment is the pinnacle UGG brand experience”, said Stefano Caroti, president of omni-channel for UGG’s parent company Deckers Brands. “It honours our history, celebrates the present and offers a glimpse into our exciting future.”
The new store is 260 sqm and its interior harks back to the brand’s roots, located in California. The new store formula can also be used to create shop-in-shops, smaller stores or showrooms if necessary.
