Suit Supply seeks further expansion

Dutch fashion chain Suit Supply aims to continue its expansion in the next few months and years, which is why it will open stores in Australia, Denmark and Sweden soon.

Omnichannel success

Suit Supply is currently available in 15 countries, but founder Fokke De Jong told Dutch Radio 1 the company will add several new countries to its list, like in Sydney (Australia), Copenhagen (Denmark) and Stockholm (Sweden) soon. These cities were chosen very deliberately: Australia is already one of the company’s largest markets online, while Denmark and Sweden are in the European top three, despite no actual stores in either country.

That is also why Suit Supply will continue its omnichannel focus: according to De Jong, half of Suit Supply is working on technology, while the other half is focused on fashion. The founder feels his company was ahead of its when it launched an online store several years ago and it is now reaping the benefits of that decision.