Exceptionally good Christmas boosts Sainsbury’s market share

Sainsbury’s gained market share again during the holiday season and saw food sales rise by 5.1% in the six weeks to 3 January. Premium private label Taste the Difference stood out with +15% growth, while online sales grew by 14%.

Premium and fresh products drive growth

The British supermarket chain sold 20% more turkeys during Christmas week, according to its third-quarter trading update. Investments in competitive prices and the Nectar Prices loyalty program resulted in higher customer loyalty and larger shopping baskets.