RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
  • Topics Legislation
  • Geography Central Europe
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

EU urges Hungary to abolish price caps

icon
Food12 December, 2025
Shutterstock.com

The European Commission is urging Hungary to withdraw the mandatory margin limits for supermarkets and drugstores on a range of food and drugstore products. Budapest is defending the measures, pointing to sharp price drops, and extending the scheme until February 28.

Foreign retailers particularly affected

In mid-March, Hungary introduced margin limits on 30 basic food products such as milk, meat, eggs, oil, and sugar: retailers are not allowed to take more than a 10% profit margin on these products. This was followed by similar rules for selected non-food items at drugstores. Prime Minister Viktor Orbán wanted to stop “unjustified price increases” with these measures. He imposed the measures after talks with supermarket chains failed to produce adequate proposals to keep prices low, according to him.

But the EU does not agree. The European Commission reports that on December 11, it sent two reasoned opinions to Budapest regarding the price caps that have been introduced. According to the Commission, the rules apply to all foreign companies, while they only affect a segment of domestic companies. Hungary has two months to respond and amend its national rules. If that response is insufficient, the Commission may refer the matter to the Court of Justice of the European Union.

The initiative does not seem to be making much of an impression for the time being: the Hungarian government points out that food prices have fallen by an average of 20-24% since the introduction of the margin limits, while drugstore prices have fallen by more than 27%. In view of these results, Hungary is extending the limits until February 28 and expanding their scope to include 13 additional product categories, without specifying which ones.

More about... Food
See more
  • icon
    Food12 December, 2025
    Eroski reports strong growth in sales and profits

    Spanish food retailer Eroski saw a sharp rise in turnover and profits during the first nine months of its financial year. The strong results are due to price control, promotional efforts, and efficiency improvements.

  • icon
    Food12 December, 2025
    How Joyce and Raissa de Haas (Double Dutch) serve up a premium experience from Dubai to Soho House

    As students, Joyce and Raissa de Haas used to throw parties with homemade mixers. Ten years later, their brand Double Dutch is available in forty countries, Richard Branson has awarded them an innovation prize, and the Heineken family is helping to set the strategic course. RetailDetail spoke with the Dutch...

  • icon
    Food12 December, 2025
    Action is no longer a “non-food discounter”: 14% buy food there

    Action is known as a price fighter in non-food, but according to Nielsen IQ, its impact is no longer limited to that. "The retailer is gradually becoming a relevant player in FMCG as well," it says.

Most read
  • icon
    Fashion3 December, 2025
    Inditex appoints former Italian Prime Minister Enrico Letta as Chairman of its International Advisory Board
  • icon
    Fashion3 December, 2025
    Inditex shows that consumers are regaining their enthusiasm
  • icon
    Beauty/Care8 December, 2025
    L’Oréal injects billions into aesthetic injectables
  • icon
    Electronics14 November, 2025
    Olivier Van den Bossche (MediaMarkt) at the RetailDetail Night: “It’s going to be a merry Christmas”
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT